My path to design

Like most designers, my path to design was a weird and wonderful road. 

It started with music and eventually led to a modest career as a sound designer and composer for TV, film, documentaries, advertising and branded content. Music still influences everything I do. It’s how I make sense of the world, including design. 

Lessons I learned studying music, writing music and creating music for clients are, thankfully, 99% transferrable to the work I do now. Repetition/consonance, contrast/dissonance, the parallels between good music and good design are endless.

Being curious, immersed in this world, and with access to some very talented creative people, I was able to learn passable skills in photography, videography, video editing, animation, graphic design, web design and much more. A broad range of skills that would serve me well on my next adventure.

While I enjoyed collaborating with others and developing a reliable creative process under intense pressure, I always felt unsatisfied with my impact on the project as a whole. As a composer you often apply the finishing touches, at the final hour. I couldn’t stop thinking... Why this ad? Why this campaign? What was the broader strategy here?

Needing a change and with the help of a close friend, I joined a startup called Nourish as a content/marketing generalist. Nourish grew quickly but eventually failed, which hurt (as it should) but I knew I was finally making an impact and contributing to a team. It was fun, hard and the start of a new adventure.



Flash forward 5 years and after freelancing at various startups and stretching myself to fit the needs of each, my skillset had gotten wider, but also deeper. Most notably at theright.fit, where I helped the marketplace grow from 0 to 19K users (and still growing) contributing at every level of the business, from fundraising, management, product strategy, data analysis, marketing and product design. Without a doubt the hardest 3 years of my professional life, but also the most rewarding.



Which brings us to today, using design to help good people solve problems and grow their business. One foot in startup land designing products and one foot in SMB land designing, and building websites. Two different design problems, with different approaches but more than a few parallels. It’s what I enjoy and it’s where, I believe, I can have the greatest impact.

The design process also provides a glimpse into the business as a whole, which gives me an opportunity to use my varied experience to connect the dots, sometimes beyond design and get to the heart of the matter.

I believe all businesses should be data informed (not necessarily data driven) and I anchor my design decisions to data wherever possible. Dashr is a managed dashboards product/service hybrid I co-founded to help people make sense of their data, see their business clearly and focus on what matters.

T-Shaped marketer

"T-shaped people combine a deep understanding and expertise in one area, with a breadth of knowledge across many overlapping disciplines."

While I specialise in Digital Marketing and Social Media Strategy, I can also help with...

Web design

Web Design

Web development

Web development

branding

branding

VIDEO PRODUCTiON

Video Production

AUdio Production

Audio production

Photography

Photography

CRO

CRO

seo

seo

Staff Training

Staff Training

Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Louder Than Words
April 12, 2016

Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.

Read More
Red Sky At Night
April 13, 2016

Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.

Read More
Where We Start
April 30, 2016

Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.

Read More
Faces of Stone
April 6, 2016

Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.

Read More
Rattle That Lock
April 2, 2016

Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.

Read More
Near The End
April 12, 2016

Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.Proin volutpat lorem id neque facilisis rhoncus. Fusce sapien nulla, tincidunt et tempus eget, lobortis sed sem. Ut rutrum felis sed neque eleifend, nec eleifend lectus tincidunt.

Read More

what they say?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Bill  Jobs

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

steve gates

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Mark Page

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Larry Musk

clients

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.