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My path to design
Like most designers, my path to design was a weird and wonderful road.
It started with music and eventually led to a modest career as a sound designer and composer for TV, film, documentaries, advertising and branded content. Music still influences everything I do. It’s how I make sense of the world, including design.
Lessons I learned studying music, writing music and creating music for clients are, thankfully, 99% transferrable to the work I do now. Repetition/consonance, contrast/dissonance, the parallels between good music and good design are endless.
Being curious, immersed in this world, and with access to some very talented creative people, I was able to learn passable skills in photography, videography, video editing, animation, graphic design, web design and much more. A broad range of skills that would serve me well on my next adventure.
While I enjoyed collaborating with others and developing a reliable creative process under intense pressure, I always felt unsatisfied with my impact on the project as a whole. As a composer you often apply the finishing touches, at the final hour. I couldn’t stop thinking... Why this ad? Why this campaign? What was the broader strategy here?
Needing a change and with the help of a close friend, I joined a startup called Nourish as a content/marketing generalist. Nourish grew quickly but eventually failed, which hurt (as it should) but I knew I was finally making an impact and contributing to a team. It was fun, hard and the start of a new adventure.
Flash forward 5 years and after freelancing at various startups and stretching myself to fit the needs of each, my skillset had gotten wider, but also deeper. Most notably at theright.fit, where I helped the marketplace grow from 0 to 19K users (and still growing) contributing at every level of the business, from fundraising, management, product strategy, data analysis, marketing and product design. Without a doubt the hardest 3 years of my professional life, but also the most rewarding.
Which brings us to today, using design to help good people solve problems and grow their business. One foot in startup land designing products and one foot in SMB land designing, and building websites. Two different design problems, with different approaches but more than a few parallels. It’s what I enjoy and it’s where, I believe, I can have the greatest impact.
The design process also provides a glimpse into the business as a whole, which gives me an opportunity to use my varied experience to connect the dots, sometimes beyond design and get to the heart of the matter.
I believe all businesses should be data informed (not necessarily data driven) and I anchor my design decisions to data wherever possible. Dashr is a managed dashboards product/service hybrid I co-founded to help people make sense of their data, see their business clearly and focus on what matters.
T-Shaped marketer
"T-shaped people combine a deep understanding and expertise in one area, with a breadth of knowledge across many overlapping disciplines."
While I specialise in Digital Marketing and Social Media Strategy, I can also help with...
Web design
Web Design
Web development
Web development
branding
branding
VIDEO PRODUCTiON
Video Production
AUdio Production
Audio production
Photography
Photography
CRO
CRO
seo
seo
Staff Training
Staff Training
Blog
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Bill Jobs
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steve gates
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Mark Page
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Larry Musk
clients
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watch the tv commercial
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